#retail-activation

[ follow ]
#rooftop-soccer #adaptive-reuse #los-angeles #in-store-retail-media #retail-media-measurement
Soccer (FIFA)
fromLos Angeles Times
1 week ago

Looking for a pickup game of soccer? Try the Americana at Brand parking lot

A rooftop 25,000-square-foot sports complex repurposes mall parking into multi-field soccer and social amenities, reflecting retail centers adding athletic clubs and easing L.A.'s field shortage.
Marketing tech
fromThe Drum
1 month ago

Sam's Club shows how in-store retail media should really work

Sam's Club scaled in-store retail media into a measurable, member-level performance channel through significant technology, shopper-experience, and measurement investments.
fromWWD
4 months ago

Hands-Free Brand Kizik Is Popping Up in 9 Cities Across US With Mobile Truck Activation

"We have what we call the 'aha' moment, which is what happens when a customer steps into a pair of Kizik shoes... It's one of those 'wow' moments where people realize how our shoes work."
E-Commerce
[ Load more ]