"Created by Chicago-based marketing agency Elemento L2, the complex opened its L.A. location this fall with two rooftop soccer fields, a panna cage (basically a small enclosed area for 1-on-1 or 2-on-2 speed-focused games), a fut tennis court (a small rectangular court with a net dividing it), a soccer golf section and other interactive play zones - offering players 15 ways to engage with the sport."
"Skyline Pitch follows a trend of athletic clubs moving into shopping centers as retail leaders try to tap into customers' desire for communal experiences and new activities. In the past couple years, indoor pickleball venue Pickle Pop debuted in Santa Monica, in part to try to revive the ailing Third Street Promenade, and Padel Up (dedicated to the sport of padel) entered Westfield Century City."
Skyline Pitch occupies the top level of the Americana at Brand, transforming a parking structure into a 25,000-square-foot open-air sports facility with two rooftop soccer fields. The complex, created by Elemento L2, includes a panna cage, a fut tennis court, a soccer golf section and multiple interactive play zones offering 15 ways to engage with the sport. The venue features sleek lounges where patrons can order food, sip mocktails, watch games on flat-screen TVs and enjoy music from live DJs. The project exemplifies a broader trend of athletic clubs moving into shopping centers, joining venues like Pickle Pop and Padel Up, and helps address L.A.'s shortage of recreational soccer fields.
Read at Los Angeles Times
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