Artificial intelligence (AI) has become a major disruptive force, transforming businesses and reshaping our daily lives worldwide. Alphabet and Amazon are widely seen as key beneficiaries of this revolution. Alphabet (through Google Cloud and Workspace) and Amazon (through AWS) serve enterprise markets. Still, they are also heavily exposed to consumer-driven segments, such as digital advertising and e-commerce. On the other hand, Microsoft is more enterprise-centric, with a business model primarily based on seat-based subscriptions and long-term contracts.
A2Z Cust2Mate () Solutions announced a new milestone in its retail media journey through a advertising agreement with Toys "R" Us Israel and The Red Pirate, two leading toy retail chains. For the first time, these household names will connect directly with shoppers through Cust2Mate's smart carts-turning everyday grocery trips into interactive retail media experiences. The campaigns will run across up to 5,000 smart carts currently rolling out in Yochananof, delivering dynamic image, animation, and video ads designed to spark shopper engagement.
To stay competitive and drive lasting impact, leading service providers are repositioning cybersecurity as a strategic business enabler, transitioning to ongoing management aligned with business goals.