"Despite how modern it seems to be, the truth is that the subscription economy has been around for some time, surprisingly dating back to around 1800, with the first magazine subscriptions, or the subscriptions for fresh British milk, around 1860. Over the years, the of subscription-based companies has turned the subscription model into an ideal business strategy since it provides unique benefits. In the same way, the adoption of this model across multiple industries has led to negative repercussions for the general public."
"The subscription economy is a recurring-revenue model in which products or services are delivered daily under a temporary or perpetual subscription in exchange for a fixed price, growing considerably in the last 20 years. According to the last report in the Subscription Economy Market 2025 by Juniper, the global market had a total revenue of $722B in 2025, with a forecasted total revenue of $1.2T by 2030, with an average annual growth rate of more than 15%."
The subscription economy is a recurring-revenue model in which products or services are delivered under temporary or perpetual subscriptions for a fixed price. The model traces back to around 1800, with early examples including magazine subscriptions and British milk deliveries by 1860. Subscription-based strategies have become ideal for companies due to predictable revenue and customer retention. Widespread adoption across industries has produced negative repercussions for the general public. Global subscription revenue reached $722B in 2025 and is forecast to hit $1.2T by 2030, with SaaS exceeding $250B by 2022 and strong future growth expected in automotive rethinking, e-mobility, and health digitization. The European market is projected to grow at a 17.50% CAGR from 2026–2035, led by beauty, food, and digital subscriptions.
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