Despite how modern it seems to be, the truth is that the subscription economy has been around for some time, surprisingly dating back to around 1800, with the first magazine subscriptions, or the subscriptions for fresh British milk, around 1860. Over the years, the of subscription-based companies has turned the subscription model into an ideal business strategy since it provides unique benefits. In the same way, the adoption of this model across multiple industries has led to negative repercussions for the general public.
In just under two decades, subscription services have changed the way people shop, play and work. Businesses are also taking advantage of subscription services. As we head for the middle of 2025, though, the subscription economy is showing signs of yet another shift as it expands beyond digital services. What may the future hold? Related: The Subscription Economy Is Growing Fast. Here's How Your Business Can Adapt and Thrive. The rise of the subscription economy
The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.