#reach
#reach

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CityAM

Reach: Mirror, Star and Express publisher warns of print and digital ad revenue drop

Reach, the London-listed publisher, reported declining profit and revenue due to the struggle in print and digital advertising.

Revenue declined by 5.4% to £568.6m, with print revenue at £438.8m down 2% and digital revenue dropping 15%. The company highlighted the sector-wide decline in referral traffic affecting online advertising. [ more ]

Forbes

3 months ago

Marketing

Is A Super Bowl Spot Worth It?

Super Bowl advertising is a massive reach vehicle, potentially delivering over 100 million impressions.

Reach and awareness are key factors that make a Super Bowl spot worth the investment. [ more ]

Social Media Today

4 months ago

Marketing

X Will Now Enable Advertisers to Target Only Premium Subscribers With Their Campaigns

X has added a new ad option to target X Premium subscribers with campaigns.

Less than 1% of X users are currently signed up to X Premium. [ more ]

MarTech

3 months ago

EU data protection

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation | MarTech

Amazon secures a deal with Reach to access customer data for targeted advertising in the UK.

Google's plans to deprecate third-party cookies are facing concerns and scrutiny from the UK government's Competition and Markets Authority (CMA). [ more ]

Medium

4 months ago

Web design

Do businesses need conventional websites anymore?

Third-party platforms offer convenience, reach, and cost savings compared to maintaining a traditional website.

Businesses can leverage platforms like Medium and GrubHub to eliminate the need for a conventional website and still reach their target audience. [ more ]