Marketing tech
fromAxios
5 days agoMicrosoft wants to build the infrastructure behind the AI internet
Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.
Microsoft never sleeps when it comes to AI, as its $80 billion investments in data centers prove. Now, the company is exploring compensation options for publishers whose content is used by AI. As reported by Axios, Microsoft is creating what they call the Publisher Content Marketplace, or PCM for short. The program will launch with a select set of publishers during the pilot phase, with additional publishers being brought on over time. News was first broken at an invite-only publisher summit in Monaco last week.