"Microsoft never sleeps when it comes to AI, as its $80 billion investments in data centers prove. Now, the company is exploring compensation options for publishers whose content is used by AI. As reported by Axios, Microsoft is creating what they call the Publisher Content Marketplace, or PCM for short. The program will launch with a select set of publishers during the pilot phase, with additional publishers being brought on over time. News was first broken at an invite-only publisher summit in Monaco last week."
"Microsoft looks to be the first company to make such offerings, as others like Google have seemingly shown little interest in striking AI marketplace deals. While Google has signed a deal with the ever-meme-generating Reddit, it hasn't taken any steps to create a similar marketplace using its AI tooling. With AI overviews taking clicks away from sites, some form of compensation needs to take place if AI has any hope of not devouring itself."
"Take, for example, the search for "What happened with Xbox and Costco?" With an AI overview, AI tooling looks to scrape websites for this information before providing it at the top of your results, much like if you were to ask Copilot. The website itself, in many instances, is now missing out on key revenue from ads, or even more so, traffic that could lead to the sale of certain items, such as games or hardware peripherals."
Microsoft is creating the Publisher Content Marketplace (PCM) to compensate publishers whose content is used by AI and will begin with a pilot involving select publishers. The company intends to add more publishers over time while refining tools and pricing models. Microsoft’s large data-center investments position it as a major driver of the AI marketplace. Microsoft has provided upfront deals for content creation, such as Copilot Daily. Other companies like Google have shown limited interest in similar marketplaces. AI-generated overviews can reduce site clicks and ad revenue, creating pressure for compensation mechanisms.
Read at Windows Central
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