Health campaigners united with voluntary groups and local authorities to remind those feeling vulnerable that help and support is available to them. Lord Mayor of Cork Councillor Fergal Dennehy said the council was a proud supporter of the Connected For Life programme to help reduce self harm rates. Health Service Executive suicide prevent officer Martin Ryan said support is available for those at risk of self harm.
Launched in 2012, the "Tips From Former Smokers" public service announcements featured testimonials from real-life former smokers who shared their personal experiences. Their heartfelt calls to action encouraged viewers that they could quit too, like the message from Terrie, a North Carolina woman who spoke with the assistance of an electronic voice box. The former smokers in the PSAs opened up about health issues that resulted from years of smoking: cancer, gum disease, heart disease, HIV complications, and stroke. They were convincing.