Campaign targets infant sleeping deaths with billboards, Facebook ads
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Campaign targets infant sleeping deaths with billboards, Facebook ads
"In each of the past three years in the county, three to five infants have died in their sleep. That's down from 10 such deaths in 2022 but it's a number that could spike again this year or next."
"Through Facebook ads and three billboards in South Bend, Prevent Child Abuse St. Joseph County is stressing three things about how babies should sleep: On their backs, in a crib or bassinet, and without pillows or toys around them."
"Babies mostly breathe through their nose the first four to six months of life, so if you think about how small a little baby's nose is, and then their airway that takes oxygen to their lungs, the opening is smaller than a straw,"
"And so that's why placing them on their back, in their own crib, bassinet, no pillows, no blankets, it really protects their breathing."
Prevent Child Abuse St. Joseph County launched a public service announcement campaign aimed at preventing infant sleeping deaths. In each of the past three years in the county, three to five infants died in their sleep, down from 10 deaths in 2022 but at risk of rising again. The campaign uses Facebook ads and three South Bend billboards to stress three safe-sleep rules: babies sleep on their backs, in a crib or bassinet, without pillows or toys. Beacon Health runs an awareness campaign called Babies Need to Breathe with a goal of reducing infant sleeping deaths to zero by next year. Newborns mostly breathe through the nose for four to six months, and a small airway makes back-only, separate-sleep, and no-soft-bedding practices protective of breathing.
Read at WVPE
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