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#digital-advertising
Marketing tech
fromRAIN News
1 day ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
2 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromRAIN News
1 day ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
2 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
more#digital-advertising
Media industry
fromExchangewire
1 day ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
#content-marketing
Marketing
fromThedrum
2 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
2 hours ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
more#content-marketing
EU data protection
fromExchangewire
5 hours ago

Digest: DSP Bedrock Platform Pilots Index Exchange's Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads

Index Exchange launches Index Cloud to enhance programmatic auctions, while CFA sues Meta for allowing scam ads, and Radiocentre opposes BBC advertising.
Growth hacking
fromForbes
2 hours ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
#ai
Productivity
fromFast Company
6 hours ago

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.
Marketing tech
fromAdExchanger
2 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
3 days ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Productivity
fromFast Company
6 hours ago

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.
Marketing tech
fromAdExchanger
2 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
2 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
3 days ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
more#ai
#ai-in-marketing
Artificial intelligence
fromDigiday
1 day ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
2 days ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Artificial intelligence
fromDigiday
1 day ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
2 days ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
more#ai-in-marketing
Digital life
fromForbes
3 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
#advertising
Marketing tech
fromForbes
3 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
10 hours ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
6 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromForbes
3 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
1 day ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromAdExchanger
10 hours ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
6 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
more#advertising
Podcast
fromThedrum
6 days ago

Acast launches first-to-market advertiser-owned first-party data targeting solution

Acast is the largest independent podcast company, offering monetization tools for creators and advertisers through dynamic ad insertion and first-party data targeting.
#customer-awareness
Marketing
fromThedrum
8 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
12 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
8 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
Marketing
fromThedrum
12 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
more#customer-awareness
Growth hacking
fromEntrepreneur
1 day ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Online marketing
fromThedrum
1 day ago

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.
Media industry
fromAdExchanger
5 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
#chatgpt
Marketing tech
fromForbes
2 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromAdExchanger
56 minutes ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromForbes
2 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
more#chatgpt
Marketing
fromThedrum
24 minutes ago

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
Online marketing
fromThe Drum
3 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing tech
fromAdExchanger
2 hours ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
Marketing
fromThe Globe and Mail
1 hour ago

How a two-person ad shop chases big-agency results

BaD Mktg uses AI and project fees to enhance efficiency and creativity, achieving significant revenue and profit margins in a short time.
Marketing
fromThedrum
8 hours ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
#artificial-intelligence
Marketing
fromwww.businessinsider.com
1 day ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
Marketing
fromwww.businessinsider.com
1 day ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
more#artificial-intelligence
Marketing
fromMarTech
3 days ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
#programmatic-advertising
Marketing tech
fromAdExchanger
1 day ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
fromAdExchanger
2 days ago
Marketing tech

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

Marketing tech
fromDigiday
3 weeks ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 day ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromAdExchanger
2 days ago

The Tech Lab's New Programmatic Governance Council Is So Over All The Ad Tech Drama | AdExchanger

IAB Tech Lab formed the Programmatic Governance Council to address transparency issues in the $200 billion programmatic ad market.
Marketing tech
fromMarTech
1 week ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
1 week ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
3 weeks ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromDigiday
3 weeks ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
more#programmatic-advertising
Marketing tech
fromDigiday
10 hours ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
#openai
Marketing tech
fromAdExchanger
3 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromSkift
16 hours ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
Marketing tech
fromAdExchanger
3 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromSkift
16 hours ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
more#openai
Marketing tech
fromMarTech
1 hour ago

Martech replacement is slowing, and that changes everything | MarTech

Martech replacement activity sharply declined in 2025 across major categories, indicating a significant shift in behavior among marketing teams.
Marketing tech
fromThedrum
21 hours ago

Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply and demand-side clients through interactive, digital out-of-home platform (DOOH)

Edison Interactive integrates with Equativ to enhance digital out of home media capabilities using advanced ad tech solutions.
Marketing tech
fromAndroid Authority
1 hour ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Marketing tech
fromExchangewire
1 day ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Marketing tech
fromMarTech
1 day ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
#google-ads
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ads Advisor Gains Three New Features

Google Ads Advisor introduces proactive troubleshooting, 24/7 security monitoring, and instant certifications to enhance campaign management and business growth.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ads Advisor Gains Three New Features

Google Ads Advisor introduces proactive troubleshooting, 24/7 security monitoring, and instant certifications to enhance campaign management and business growth.
more#google-ads
Marketing tech
fromExchangewire
1 day ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
Marketing tech
fromComputerworld
1 day ago

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.
Marketing tech
fromAdExchanger
2 days ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
#ai-advertising
fromExchangewire
1 day ago
Marketing tech

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
Marketing tech
fromMarTech
1 day ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
Marketing tech
fromExchangewire
1 day ago

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
Marketing tech
fromMarTech
1 day ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
more#ai-advertising
#ad-tech
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
fromExchangewire
2 days ago
Marketing tech

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
2 days ago

Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners

Axis has achieved Google Authorised Buyer status, granting direct access to Google's Ad Exchange for enhanced programmatic inventory.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
more#ad-tech
Marketing tech
fromMiami Herald
1 day ago

How to use Meta AI for business in 2026: Tips and how-tos

Meta AI automates customer journey tasks, enhancing efficiency and revenue generation for businesses in 2026.
Marketing tech
fromDigiday
1 day ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Marketing tech
fromThedrum
2 days ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
fromExchangewire
1 day ago

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.
Marketing tech
Marketing tech
fromForbes
3 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromEMARKETER
3 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromTNW | Artificial-Intelligence
2 days ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Marketing tech
fromExchangewire
6 days ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromExchangewire
1 week ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromDigiday
1 week ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromAdExchanger
2 weeks ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromExchangewire
2 weeks ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
3 weeks ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromAdExchanger
1 month ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.
Marketing tech
fromDigiday
2 months ago

The case for and against bringing programmatic in-house

Brands are increasingly bringing programmatic media buying in-house to cut costs, move faster, and better integrate media with wider business operations.
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