#privacy-preserving-personalization

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#contextual-marketing #real-time-signals #ai-driven-marketing #customer-data-platform
Marketing tech
fromDigiday
4 days ago

Why context is the differentiator that turns reactive automation into predictive intelligence

Real-time contextual signals, not just identity or past behavior, enable AI-driven marketing to predict intent and deliver timely, privacy-respecting personalization.
fromPractical Ecommerce
3 months ago

How Brands Boost ROI with Smart Data

Eric Bandholz: Give us an overview of what you do. Sean Larkin: I'm CEO and founder of Fueled, a customer data platform for ecommerce. We help brands strengthen the data signals sent to advertising and marketing platforms such as Meta to improve tracking and performance. Our team collaborates with companies such as Built Basics, Dr. Squatch, and Oats Overnight, ensuring accurate pixel data and confidence in their marketing metrics.
E-Commerce
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