A principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
One media agency gets vocal against principal media - and hopes others will tooJared Belsky advocates against principal-based media, aiming to raise industry awareness and promote resistance among agencies and clients.
A principal media side-effect: avoiding the word 'agency' in contracts with clientsPrincipal media practices by major agencies shift contracts away from the term 'agency' as they move towards direct inventory purchases.
One media agency gets vocal against principal media - and hopes others will tooJared Belsky advocates against principal-based media, aiming to raise industry awareness and promote resistance among agencies and clients.
Media Buying Briefing: Debating the pros and cons of principal mediaMedia agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.