#planet-fitness

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Boston.com
2 days ago
New England Patriots

Former Patriots player accused of assaulting 82-year-old man at R.I. gym

Former Patriots player Patrick Pass is accused of assaulting an elderly man at a gym, highlighting issues of athlete conduct and public safety. [ more ]
LGBTQ Nation
4 months ago
Marketing

Rabid anti-trans trolls have issued bomb threats against 53 gyms following Libs of TikTok attacks

Bomb threats against Planet Fitness locations due to anti-transgender campaign by Chaya Raichik's Libs of TikTok. [ more ]
AdExchanger
8 months ago
Marketing tech

How A Gym Chain Became An Ad Data Seller | AdExchanger

Planet Fitness has launched an in-house ad sales team called PF Media to attract agency and advertiser budgets for its retail media network.
PF Media's approach includes an affiliate and email marketing program, in-club TV advertising, and a data sales partnership with LiveRamp to retarget gym member audiences.
Planet Fitness realized it had a large captive audience in its gyms and saw an opportunity to monetize it through advertising and data sales. [ more ]
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