From Mr. Mucus to the Super Bowl, pharma tries offbeat marketing strategiesPharma companies are increasingly targeting consumers directly through unconventional advertising methods, including high-profile events like the Super Bowl.
Council Post: Successful MLR Partnerships Make For Successful Pharma Marketing ProgramsSuccessful digital marketing in healthcare hinges on collaboration between marketing and regulatory teams, emphasizing empathy and communication.
Why Health Care Brands Can No Longer Ignore Influencer Marketing | AdExchangerInfluencer marketing is essential in health care and pharmaceutical marketing strategies, particularly leveraging social media for brand promotion.
Federal Circuit Provides Insight on Induced Infringement Claims in Amarin Pharma Inc. v. Hikma Pharmaceuticals USA Inc.Legal dispute over Amarin's patents for Vascepa® involving patent law, FDA regulations, and pharmaceutical marketing.