#peanut-butter-whiskey

#peanut-butter-whiskey

The campaign's main creative spot, Hoedown | Mountain Dew: An American Original, debuted across social and digital media platforms, showcasing the fun and unexpected elements of the Mountain Dew origin story.

Oscar Mayer has announced a new iteration of its bacon, called Maple Bourbon Bacon, cured using Evan Williams bourbon. This marks the company's first bacon innovation in five years.

Along with the challenges of operating any new business, making good bourbon takes time and expert craftsmanship. It's for this reason that many new "distilleries" aren't distilleries at all (non-distilling producers, blenders, rectifiers). Instead, they source bourbon and then sell it as their own. That's not inherently a bad thing, as some expertly blend whiskey or add extra maturation to create a genuinely impressive bourbon, but there is a clear difference.

"When we started Sugarlands, we didn't set out to build a big company. The idea was simple. Make great spirits, create a welcoming and memorable experience for guests at our Gatlinburg Distillery."

The U.S. spirits landscape has evolved far beyond the recognition of simply being the birthplace of bourbon. In recent years, we've seen a transformation in both the quality and individuality that the country's craft distilleries have been able to produce. While previous decades were dominated by the big-name distilleries, far more awards are going to craft distillers who have mastered the art of producing high-quality whiskeys, rums, gins, and more.

Both are bottled at 80 proof and use a low-rye mash bill, which makes for a sweeter, easier drinking experience. However, their production techniques are a little different, given that one is made in Kentucky and the other in Tennessee.

Following what was a period of high sales and rapid expansion, the market is contracting for a number of reasons. Alcohol consumption has declined in recent years, for one thing, but international response to U.S. tariffs has also hit bourbon sales hard, with exports of the liquor dropping significantly in 2025. Many icons of American whiskey have been affected, with Brown-Forman - parent company to Jack Daniel's, Woodford Reserve, and Old Forester, among others - laying off a significant portion of its workforce.

Traveller Whiskey Full Proof, a collaboration between Grammy-winning artist Chris Stapleton and Buffalo Trace Distillery's Master Distiller Harlan Wheatley, has officially hit the shelves. This release is the first line extension from the award-winning brand since its debut in January 2024 and showcases the artistry of American whiskey blending. Bottled at an impressive 121 proof, Traveller Whiskey Full Proof is designed to amplify the flavor experience while maintaining the approachable nature that has become synonymous with the brand.

As they played, Gordon came up with the idea of a branded whiskey. Nelson's song offered the perfect branding idea. So the two worked together and partnered with Heaven Hill Distillery. Willie was sent samples while on tour so he could give feedback. He also helped come up with the design for the bottle and label. When they finally settled on a bourbon Nelson wanted to put his name on, Old Whiskey River was released.