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fromThe Drum
3 months ago

How Paddy Power uses cultural radar and agency trust to create award-winning campaigns

Knowing your audience is essential for survival in the fragmented media landscape.
Paddy Power's Euros campaign thrived on cultural insight and humor.
Danny Dyer's involvement brought warmth and charm to the campaign, crucial for its success.
Paddy Power balances boldness with audience sentiment awareness.
from101GREATGOALS.COM - UNITED KINGDOM
4 months ago

Paddy Power New Customer Offer - Get 40/1 On A Goal To Be Scored In PSG V Arsenal

New customers at Paddy Power can access exclusive odds of 40/1 on a goal being scored in the PSG vs Arsenal UEFA Champions League match.
Arsenal
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