#ott

[ follow ]
#programmatic-advertising #xandr-invest #att #subscription #recurring-revenue #consumer-behavior
fromThe Drum
3 months ago
Marketing tech

Xandr unveils updated buy-side platform as AT&T braces for streaming race

Xandr launched Invest, an updated ad-buying platform that enables programmatic guaranteed reservations and integrates with AT&T's Community video ad marketplace.
Business
fromTearsheet
6 months ago

Navigating the subscription economy: Pricing, experience, and data - Tearsheet

U.S. subscription businesses remain confident about growing recurring revenue despite slower year-on-year growth and increasingly price-sensitive consumers demanding flexible pricing and value.
[ Load more ]