#orchestration-layer

[ follow ]
#ad-tech #horizon-media #programmatic-advertising #media-marketplace #ai-agents #marketing-automation
Marketing tech
fromDigiday
3 hours ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromAdExchanger
4 months ago

Bayer Backs Innovid's Move To Make AI Agents Work Better Together | AdExchanger

Open orchestration and interoperable AI agents streamline advertising by reducing manual work, breaking system silos, and enforcing governance and simplicity.
[ Load more ]