#oranges

#oranges

How vitamin C and oranges became synonymous is part biology, part history, and part marketing. Sailors in the age of exploration carried citrus to ward off scurvy, vitamin C deficiency often decimated crews on board. Centuries later, American orange growers in the early 20th century faced mountains of surplus fruit and turned to advertising, positioning orange juice as the modern breakfast drink. That campaign, paired with the discovery of vitamins, cemented oranges as the cultural symbol for staying well.