#numbereight

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Exchangewire
1 month ago
Marketing

NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

NumberEight and Yieldmo collaborate to enhance in-app targeting capabilities for brands.
In-app advertising is growing, and there is a need for more solutions targeting in-app traffic. [ more ]
Exchangewire
3 months ago
Marketing

NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

NumberEight and Adverty partnered to promote McDonald's Pokemon Happy Meals through a VOOH in-game billboard campaign.
The campaign achieved a 58% increase in McDonald's brand preference among gamers. [ more ]
Exchangewire
3 months ago
Artificial intelligence

NumberEight Secures $2.7m Funding to Deliver AI-powered 'Privacy-First' Solutions for the Ad Industry - ExchangeWire.com

NumberEight, a London-based startup, has raised $2.7m in funding to drive commercial growth and expand into the US market.
The advertising industry is facing challenges due to privacy regulations and over-dependence on personal identifiable information (PII), creating a need for privacy-first solutions.
NumberEight's on-device AI technology allows for precise user segmentation and personalized ads without relying on traditional cookies or IDs. [ more ]
www.adexchanger.com
5 months ago
Marketing tech

This Startup Collects Mobile User Data But Doesn't Share It With Anyone

The online advertising industry is struggling to balance personalization and privacy.
NumberEight, a mobile data platform, takes a novel approach by not relying on user-level identifiers. [ more ]
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