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Marketing tech
fromTheWrap
3 days ago

Amazon and Netflix Ink Advertising Partnership

Amazon DSP will sell Netflix ad inventory programmatically across multiple countries starting Q4 2025, expanding advertiser reach into Netflix's large ad-supported audience.
fromDeadline
3 days ago

Netflix And Amazon Set Advertising Alliance

The new offering will be available starting in the fourth quarter of this year in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia. Amazon says its DSP gives customers more choice and flexibility by leveraging first-party data and a suite of technology solutions designed to increase efficiency. AI tools help match ads to audiences in an automated process that streamlines campaign planning, buying, and measurement.
Marketing tech
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