"Amazon and Netflix are teaming up to provide advertisers with the option to buy the streamer's inventory programmatically through the tech giant's demand-side platform (DSP). The offering will be available in the U.S., U.K., France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia starting in the fourth quarter of 2025. "We're delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP,""
""This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals," Netflix advertising president Amy Reinhard said. "By integrating Amazon DSP and enabling even more advanced capabilities together over time, we're making it easier than ever to connect with Netflix's global engaged audience." In May, Netflix revealed that its ad-supported tier surpassed 94 million monthly active users globally."
Amazon DSP will offer programmatic access to Netflix ad inventory across the U.S., U.K., France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia beginning in the fourth quarter of 2025. The integration enables brands to reach Netflix subscribers and premium content while simplifying TV planning and buying through Amazon Ads. Netflix's ad-supported tier surpassed 94 million monthly active users globally, accounts for over 50% of new sign-ups in 12 countries, and is forecast to see ad revenue double in 2025. Netflix has launched an in-house AdTech platform and plans interactive mid-roll and pause ad formats incorporating generative AI in 2026. Amazon has also made a similar advertising partnership with Disney; Prime Video exceeds 130 million ad-supported U.S. users.
Read at TheWrap
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