fromElite Traveler
3 days agoWhat Matters to Umit Benan
"I'm not trying to sell," he says. "We have a conversation." This laid-back business model depends on a certain type of customer. "I had a hedge-fund guy the other day buy 243 pieces. It was crazy. But I told him, 'I won't sell you your business suits for appointments, because what your tailor makes is fantastic. You need power suits for business. My suits you wear on a weekend or after work, for relaxed dinners with clients. They're cool and casual.'"
Fashion & style