"Athletes around the world have been ginning up anticipation by flooding social media with unboxing videos of their new swag. Before taking to the ice and (manufactured) snow, they will make their grand debut Friday night at the opening ceremony's Parade of Nations. Here's a look at some of the outfits: Italy and Armani Team Italy's uniforms are the last ever designed by Italian fashion icon Giorgio Armani, who died in September at the age of 91."
"The kit's milky white color is meant to evoke harmony and snow-capped peaks, and includes a down jacket, thermal ski jacket and waterproof trousers. Its star piece, an oversized bomber jacket, is covered with Italia heat-printed all over and finished with a high knit collar in the red, green and white of the Italian flag. This was Armani's fourth Winter Olympics uniform for Team Italia, made under the athletic EA7 Emporio Armani label."
Fashion serves as a competitive element at the Olympics, influencing team uniforms, ceremony looks and on-slope apparel. Milan and Paris represent rival fashion centers, with Milan leveraging recent menswear shows and upcoming womenswear previews. Athletes amplify interest through social media unboxing videos of official gear. The Parade of Nations at the opening ceremony will showcase national outfits. Team Italy’s milky white kit includes a down jacket, thermal ski jacket, waterproof trousers and an oversized bomber printed with "Italia" and a tricolor knit collar. Giorgio Armani’s final Olympic uniforms will be honored during the opening ceremony.
Read at www.mercurynews.com
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