"Set within an historic street frontage at number 28, the boutique occupies a single level of roughly 170 square meters and presents five large windows to the street. These openings offer a clear view inside, where the architecture establishes a composed sequence of materials and volumes that frame the brand's collections."
"The interior of Blumarine's Milan boutique unfolds as a long gallery organized by a continuous travertine structure that runs along one side of the space. Large stone volumes form recessed niches that house the clothing while also shaping the movement through the boutique. The stone carries a soft tonal variation, with pink grout filling its natural pores and introducing a subtle hue across the surface."
"Opposite the stone structure, the interior shifts in tone. A wall of black leather panels curves gently along the length of the boutique, creating a darker backdrop for the collections. Custom rails in satin-finished steel project from these surfaces, supporting garments while maintaining a light visual profile."
Blumarine's new boutique in Milan's Brera district occupies a historic street-level space at Via Fiori Chiari with five large display windows. The 170-square-meter interior, designed by NM3, features a continuous travertine structure along one side with recessed niches displaying clothing collections. Pink grout fills the stone's natural pores, creating subtle tonal variation. Opposite the travertine wall, black leather panels curve along the boutique's length, providing a darker backdrop. Custom satin-finished steel rails project from the leather surfaces to support garments. Linear ceiling light fixtures distribute even illumination throughout the space, reinforcing the gallery's length and maintaining visual calm.
Read at designboom | architecture & design magazine
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