RelationshipsfromVogue Business1 month agoFrom sauna socials to run clubs: Are community event leaders the new influencers?Young consumers favor in-person micro-communities, creating opportunities for brands that understand this trend.
Marketing techfromForbes2 months agoGen Z Wants Real-Life Experiences-This New Agency Helps Brands DeliverGen Z consumers prefer authentic in-person experiences over digital interactions.The new agency Offline aims to bridge brands with grassroots communities for deeper engagement.