Social media updates and new features to know this week - PR Daily
Major social platforms roll out advertiser support, AI-driven ad defaults, group nickname privacy, and AI-generated profile summaries to improve targeting, ad performance, and user flexibility.
As Meta touts cheaper results, marketers question paid social's transparency
Marketers continue to spend on social ads despite diminishing returns and rising costs driven by Meta's automated Advantage+ system and reduced advertiser controls.
For Meta Marketers, Automation Isn't Always The Advantage (But It's Complicated) | AdExchanger
Meta's Advantage+ automation delivers measurable lift for many large advertisers, but automation does not uniformly outperform manual campaign management and results vary by spend and context.