Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across ChannelsGoogle's open-source marketing mix model, Meridian, addresses cookie decline and measuring frameworks for marketers.
Google Launches New Approach To Marketing Mix ModelingMarketers seeking better tracking options are interested in Google's open-source MMM Meridian.Meridian allows users to access data points like YouTube reach, Google query-volume data, and offers educational resources.
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across ChannelsGoogle's open-source marketing mix model, Meridian, addresses cookie decline and measuring frameworks for marketers.
Google Launches New Approach To Marketing Mix ModelingMarketers seeking better tracking options are interested in Google's open-source MMM Meridian.Meridian allows users to access data points like YouTube reach, Google query-volume data, and offers educational resources.