"The technical concepts behind Meridian, Google's open-source MMM, can be intimidating for a lot of marketers. Meridian can help you move your media spend measurement from 'what happened' to 'what's next.'"
"Google lost approximately 5% of traffic share in the past 10 months, with AI search increasing slightly from 0.22% to 0.26%. This shift has led many to believe that AI search is impacting traditional search traffic."
"Search can take the hassle out of booking restaurants with agentic capabilities in AI Mode. Users can describe their dining preferences, and AI Mode will handle the rest."
Meridian, Google's open-source MMM, assists marketers in improving their media spend measurement. Recent data shows Google lost approximately 5% of traffic share over ten months, with AI search gaining a slight increase. AI Mode in search simplifies restaurant bookings by allowing users to specify their needs, enhancing the user experience. Various platforms and forums continue to discuss these developments, reflecting ongoing changes in the search landscape.
Read at Search Engine Roundtable
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