Marketing techfromEMARKETER1 day agoMobile spend dominates in media budgetsUS advertisers will heavily invest in digital media, with a significant portion focused on mobile platforms.
Marketing techfromDigiday1 month agoAdvertisers are starting to walk away from platforms' AI solutions that once promised them everythingMarketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.