Creative Bloq
3 months agoMarketingCoca-Cola's new 'TikTok' branding couldn't be more Gen Z if it tried
Coca-Cola has released a new 'TikTok exclusive' flavor called 'Happy Tears' as part of its 'Creations' umbrella.
The marketing stunt has received mixed reactions, with some social media experts praising Coca-Cola's decision to offer the product exclusively on TikTok.
The taste of 'Happy Tears' is described as slightly floral, vaguely fruity, and entirely unique. [ more ]