#marketing-orchestration

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fromForbes
2 weeks ago

Requiem For A Marketer: How AI Is Rewriting Marketing From Within

Every week, I read at least three to five new articles confidently announcing that marketing as a profession is on the verge of extinction, soon to be replaced by artificial intelligence. I could read hundreds more if I wanted to. The argument is almost always the same: AI writes better copy, analyzes data faster, automates campaigns and even predicts customer intent. So, what's left for the humans?
Marketing
Marketing tech
fromAdExchanger
2 months ago

Beyond The Hype: How Agentic AI Can Finally Unite Marketing's Creative And Scientific Sides | AdExchanger

Agentic AI enables marketing orchestration, connecting silos to accelerate smarter, autonomous decision-making and reduce chronic marketing friction.
fromMarTech
3 months ago

Marketers are drowning in tools and content, and only orchestration can pull them out | MarTech

Marketers today aren't short on tools or content - they're drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than clarity. The costs are steep: wasted budgets, diluted brands and campaigns that fail to connect. The answer isn't more tools, but orchestration. Moving from chaos to cohesion means unifying strategy, workflows and measurement so AI becomes an accelerant - not a liability.
Marketing tech
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