AI May Not Take Your Job, But Someone Using AI Will | Entrepreneur
AI is significantly impacting marketing and PR agencies.
AI tools are increasingly being used by professionals in the industry.
Council Post: How To Protect Your Agency When It Comes To Clients And Privacy Regulations
Have clients sign a waiver acknowledging data protection responsibility
Avoid relying on AI or copying policies, collect necessary data only, utilize privacy policy generator
'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
Agencies face uncertainty with potential political shifts impacting diversity and inclusion efforts under a possible Trump administration.
AI is a threat to some marketing agencies, an opportunity for others | MarTech
AI's potential to handle 95% of marketing agency work poses challenges to the industry's future.
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Companies can adopt generative AI solutions in-house, bypassing the need for agency involvement, to drive innovation and cost savings.
Account managers are more vital than ever - don't let anyone tell you differently
Account management roles are facing higher redundancy rates due to budget cuts and restructuring efforts, but they are essential for coherence and client relationships in the post-pandemic world.
AI May Not Take Your Job, But Someone Using AI Will | Entrepreneur
AI is significantly impacting marketing and PR agencies.
AI tools are increasingly being used by professionals in the industry.
Council Post: How To Protect Your Agency When It Comes To Clients And Privacy Regulations
Have clients sign a waiver acknowledging data protection responsibility
Avoid relying on AI or copying policies, collect necessary data only, utilize privacy policy generator
'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
Agencies face uncertainty with potential political shifts impacting diversity and inclusion efforts under a possible Trump administration.
AI is a threat to some marketing agencies, an opportunity for others | MarTech
AI's potential to handle 95% of marketing agency work poses challenges to the industry's future.
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Companies can adopt generative AI solutions in-house, bypassing the need for agency involvement, to drive innovation and cost savings.
Account managers are more vital than ever - don't let anyone tell you differently
Account management roles are facing higher redundancy rates due to budget cuts and restructuring efforts, but they are essential for coherence and client relationships in the post-pandemic world.