Agencies grapple with economics of a new marketing currency: the AI token
Marketing agencies are adapting pricing models to account for generative AI token costs, with approaches ranging from passing costs to clients on a case-by-case basis to absorbing them entirely.
AI agent developers have become adland's in-demand role
Demand for AI agent developers is surging as marketing agencies and brands hire specialists to build and deploy agentic AI across creative and media teams.
How to Automate Your Digital Marketing Agency with AI | ClickUp
Marketing agencies must adopt AI and machine learning to automate tasks, personalize content, and increase efficiency to meet client demands and faster turnarounds.