#market-measurement

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#advertising #marketing-strategy #ai #marketing #digital-marketing #consumer-behavior #business-growth
#digital-marketing
Online marketing
fromForbes
1 hour ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
fromThedrum
1 week ago
Marketing

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Online marketing
fromForbes
1 hour ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Marketing
fromThedrum
1 week ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
more#digital-marketing
Podcast
fromThedrum
5 hours ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
#ai-in-marketing
Growth hacking
fromEntrepreneur
1 day ago

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.
fromDigiday
3 days ago
Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Growth hacking
fromEntrepreneur
1 day ago

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.
Artificial intelligence
fromDigiday
3 days ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
more#ai-in-marketing
Marketing tech
fromThedrum
1 hour ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
E-Commerce
fromABC7 Los Angeles
2 days ago

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.
Deliverability
fromThedrum
20 hours ago

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
Marketing
fromThedrum
16 hours ago

Building a successful e-commerce business in 12 months, fuelled by gamification

Gamification significantly enhances e-commerce performance by improving customer engagement and conversion rates for brands like Ecooking.
Venture
fromwww.businessinsider.com
8 hours ago

AI is igniting a love affair between Silicon Valley and the consulting industry

Consulting firms are increasingly partnering with AI startups to adapt to rapid technological changes in the industry.
Media industry
fromVariety
1 day ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Social media marketing
fromokmagazine.com
1 day ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
Business intelligence
from3blmedia
3 days ago

3BL's Audience Data: Professional, Demographic, a

3BL's Audience Analytics helps communications teams understand audience engagement through professional, demographic, and geographic perspectives.
#ai
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromThe Drum
5 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAdExchanger
4 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Data science
fromFast Company
1 day ago

AI traders are already testing prediction markets-and losing money

AI models struggle to profit in prediction markets, losing between 16% and 30.8% during a 57-day trading period.
Marketing tech
fromRAIN News
3 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromThe Drum
5 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAdExchanger
4 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
more#ai
#ai-integration
Artificial intelligence
fromMedium
1 day ago

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.
Marketing tech
fromMarTech
4 days ago

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.
Artificial intelligence
fromMedium
1 day ago

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.
Marketing tech
fromMarTech
4 days ago

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.
more#ai-integration
Business
from24/7 Wall St.
2 days ago

Here Are Thursday's Top Wall Street Analyst Research Calls: Boston Scientific, Datadog, Deckers Outdoor, McDonald's, Murphy USA, On Semiconductor, Palantir Technologies, Texas Instruments, and More

Stock markets reached new highs driven by hopes for a U.S.-Iran ceasefire and strong corporate earnings, despite ongoing inflation concerns.
Real estate
from24/7 Wall St.
3 days ago

Wall Street Is Lukewarm on Realty Income While Retail Piles In. What Do Analysts Know?

Realty Income maintains a reliable monthly dividend, with 31 years of increases, despite mixed analyst sentiment and elevated leverage.
Growth hacking
fromEntrepreneur
1 day ago

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.
#b2b-marketing
Marketing tech
fromForbes
1 day ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing tech
fromForbes
1 day ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing tech
fromMarTech
3 days ago

B2B marketers are drowning in data but starving for insight | MarTech

B2B marketers struggle to convert abundant data into actionable insights despite heavy investments in data tools.
more#b2b-marketing
#digital-advertising
Online marketing
fromIndependent
22 hours ago

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.
Marketing tech
fromAdExchanger
4 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromRAIN News
4 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Online marketing
fromIndependent
22 hours ago

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.
Marketing tech
fromAdExchanger
4 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromRAIN News
4 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
more#digital-advertising
#generative-ai
Marketing
fromThe Globe and Mail
16 hours ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Marketing
fromDigiday
1 day ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.
Marketing
fromThe Globe and Mail
16 hours ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Marketing
fromDigiday
1 day ago

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.
more#generative-ai
E-Commerce
fromInc
1 day ago

The New Ingredient for 2026's Retail Recipe

Retailers are adapting to a selective consumer landscape with a focus on precision in pricing, inventory, and customer engagement for 2026.
Venture
fromFast Company
1 day ago

AI startups are inflating a key revenue metric to win VC attention, says this founder

Many AI startups are inflating revenues by misusing annual recurring revenue metrics to attract venture capital funding.
Podcast
fromRAIN News
2 days ago

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.
#media-planning
Media industry
fromExchangewire
3 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Marketing tech
fromAdExchanger
1 day ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromExchangewire
3 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Marketing tech
fromAdExchanger
1 day ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
more#media-planning
#ai-visibility
Marketing tech
fromMiami Herald
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromMiami Herald
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
more#ai-visibility
Growth hacking
fromEntrepreneur
1 day ago

The Gross vs. Net Revenue Trap That Can Sink Your Business

Net revenue is crucial for assessing business health, as it reflects actual profit after expenses, unlike gross revenue which can be misleading.
#marketing
Marketing
fromMarTech
1 day ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromMarTech
1 week ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromMarTech
1 day ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromMarTech
1 week ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
more#marketing
Data science
fromMarTech
1 week ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
E-Commerce
fromEntrepreneur
2 days ago

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.
#content-marketing
Marketing
fromThedrum
2 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
2 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
more#content-marketing
#ai-implementation
Artificial intelligence
fromEntrepreneur
3 days ago

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.
Artificial intelligence
fromFortune
5 days ago

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.
Artificial intelligence
fromEntrepreneur
3 days ago

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.
Artificial intelligence
fromFortune
5 days ago

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.
more#ai-implementation
Online marketing
fromThe Drum
6 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Growth hacking
fromEntrepreneur
5 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
fromWashington Monthly
5 days ago

How Amazon's AI Algorithms Raise the Prices You Pay

The complaint alleges that Amazon maintains a monopoly in online retail through a self-reinforcing cycle of dominance that thwarts competitors and entrenches its market grip.
E-Commerce
#advertising
Marketing tech
fromExchangewire
1 day ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
2 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
fromDigiday
5 days ago
Marketing

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromExchangewire
1 day ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
2 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing
fromDigiday
5 days ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
more#advertising
#personalization
Marketing
fromEMARKETER
2 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing tech
fromMarTech
1 day ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
Marketing
fromEMARKETER
2 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Marketing tech
fromMarTech
1 day ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
more#personalization
Growth hacking
fromEntrepreneur
4 days ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Marketing tech
fromMarTech
1 day ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.
Marketing
fromThedrum
2 days ago

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
Artificial intelligence
fromMarTech
1 week ago

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.
Marketing
fromThedrum
2 days ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
Growth hacking
fromThe Drum
1 week ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Marketing
fromMarTech
3 days ago

How to choose the right research partner and get better B2B results | MarTech

Research partnerships enhance reach and credibility, leading to better engagement and conversion rates for research initiatives.
fromThedrum
4 days ago

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
#artificial-intelligence
Artificial intelligence
fromDigiday
2 weeks ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromDigiday
1 week ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Artificial intelligence
fromDigiday
2 weeks ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromDigiday
1 week ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
Marketing tech
fromMarTech
1 day ago

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.
#marketing-strategy
Marketing
fromMarTech
5 days ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Marketing tech
fromInc
4 days ago

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.
Marketing
fromMarTech
5 days ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Marketing tech
fromInc
4 days ago

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.
more#marketing-strategy
Marketing tech
fromExchangewire
1 day ago

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.
Marketing tech
fromDigiday
2 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Marketing tech
fromHubspot
3 days ago

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.
Startup companies
fromEntrepreneur
1 month ago

This Secret Pattern Predicts What's Next in Your Market. Once You See It, You Can't Unsee It.

Everything bundles, unbundles, and rebundles in cycles, creating predictable opportunities for entrepreneurs to identify and capitalize on industry shifts.
Marketing tech
fromAdExchanger
2 days ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
fromForbes
2 weeks ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Marketing tech
fromMarTech
3 days ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
Marketing tech
fromAdExchanger
3 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromMiami Herald
4 days ago

How to use Meta AI for business in 2026: Tips and how-tos

Meta AI automates customer journey tasks, enhancing efficiency and revenue generation for businesses in 2026.
Marketing tech
fromAdExchanger
5 days ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
Marketing
fromInc
1 month ago

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.
Marketing tech
fromEMARKETER
5 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromAdExchanger
5 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
fromThe Drum
2 months ago

Deeper data delivers more inspired partnership decisions

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
#marketing-measurement
Marketing tech
fromForbes
1 month ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
1 month ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromForbes
1 month ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
1 month ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
more#marketing-measurement
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