Marketing
fromEntrepreneur
1 day agoIn a Public Crisis, What You Prioritize Determines Whether You Execute or Stall
In a crisis, leaders must discern which voices matter to maintain control and focus on relevant stakeholders.
Most nonprofits begin with passion, and for good reason. A founder identifies a critical need and brings together a team that cares deeply enough to act. That kind of energy is what makes the early days possible. It drives long hours, resourceful problem-solving and a deep commitment to impact.
This attack is just shedding light on the fact that you're even more vulnerable outside of the office, said Don Aviv, CEO of Interfor International, a security consultancy.
Rather than stolen data making headlines, it was business stoppage that triggered attention. Moving into 2026, the board's focus should be on ensuring business continuity and building resilience in the face of emerging risks generated by AI usage and attack vectors, quantum computing and geopolitics.
It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.