Snapchat & Lumen Research Release Global Rich Media Attention Measurement SolutionAdvertisers can measure attention across Snapchat's advertising formats using Lumen Research's technology.Lumen's attention metrics help advertisers measure the impact of Snapchat ads and attention across the funnel.
Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising SolutionsLumen Research partners with IPG Mediabrands in EMEA for cookieless attention solutions.