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Exchangewire
6 months ago
Marketing

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

Advertisers can measure attention across Snapchat's advertising formats using Lumen Research's technology.
Lumen's attention metrics help advertisers measure the impact of Snapchat ads and attention across the funnel. [ more ]
Exchangewire
6 months ago
Marketing tech

Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform

Lumen Research patents end-to-end eye-tracking data collection platform
Platform captures visual attention data from real-world sessions for predictive attention technology. [ more ]
Exchangewire
3 months ago
Marketing

Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions

Lumen Research partners with IPG Mediabrands in EMEA for cookieless attention solutions. [ more ]
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