Snapchat & Lumen Research Release Global Rich Media Attention Measurement SolutionAdvertisers can measure attention across Snapchat's advertising formats using Lumen Research's technology.Lumen's attention metrics help advertisers measure the impact of Snapchat ads and attention across the funnel.
Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection PlatformLumen Research patents end-to-end eye-tracking data collection platformPlatform captures visual attention data from real-world sessions for predictive attention technology.
Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising SolutionsLumen Research partners with IPG Mediabrands in EMEA for cookieless attention solutions.