#local-inventory-ads

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#advertising #visual-search #top-of-search #pinterest #media-networks #retail-media
fromRetail Brew
22 hours ago

Pinterest bets big on visual search, going after Gen Z shoppers

The centerpiece among the ad tools announced is Pinterest Top of Search ads, "now in beta across all monetized markets," according to the company. These ads land directly in the top 10 search results, where Pinterest's research shows 45% of clicks happen. With 96% of top searches on Pinterest being unbranded, the platform is pitching this ad tool as prime real estate for brands to snap up shoppers who are still deciding what to buy.
E-Commerce
Marketing tech
fromMarketing Dive
1 day ago

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

Pinterest launched Top of Search and local inventory ad formats plus a Media Network Connect tool to expand advertiser reach, showcase nearby stock, and link campaigns to media networks.
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