"The centerpiece among the ad tools announced is Pinterest Top of Search ads, "now in beta across all monetized markets," according to the company. These ads land directly in the top 10 search results, where Pinterest's research shows 45% of clicks happen. With 96% of top searches on Pinterest being unbranded, the platform is pitching this ad tool as prime real estate for brands to snap up shoppers who are still deciding what to buy."
""We're giving advertisers the tools they need to reach high-intent shoppers with confidence and clarity, turning moments of inspiration into measurable business impact," Bill Watkins, Pinterest's chief revenue officer, said in a statement. The platform's early tests revealed Top of Search campaigns delivered 29% better click-through rates than normal and were 32% more likely to attract first-time clickers. Online furniture retailer Wayfair, an early Top of Search tester, saw a whopping 237% boost in click-through rates over two weeks."
Pinterest is emphasizing visual search and launching new ad products aimed at shoppers who prefer starting product searches on the platform, notably 39% of Gen Z. The flagship ad, Pinterest Top of Search, is now in beta across monetized markets and appears in the top 10 search results where 45% of clicks occur. With 96% of top searches unbranded, the ad targets undecided shoppers. Early tests showed Top of Search campaigns delivered 29% higher click-through rates and were 32% more likely to attract first-time clickers; Wayfair recorded a 237% CTR increase over two weeks. Pinterest is positioned to offer local inventory ads alongside Google and Meta.
Read at Retail Brew
Unable to calculate read time
Collection
[
|
...
]