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Venture
fromInc
2 days ago

A $975M Deal Will Turn This TikToker Into an AIPowered, Multilingual Content Machine

Khaby Lame sold a stake in his e-commerce and livestreaming company for $975 million to Rich Sparkle, remaining controlling shareholder and enabling AI-powered expansion.
E-Commerce
fromForbes
3 weeks ago

Cracking The Code To Livestream E-Commerce In The Luxury Market

Livestream e-commerce can help luxury brands engage discerning, less brand‑loyal Gen Z by combining online convenience with emotional, in‑store experiences to regain customers.
fromWIRED
5 months ago

Chinese 'Virtual Human' Salespeople Are Outperforming Their Real Human Counterparts

The salesperson hawking Brother printers on Taobao works hard-like, really hard. At any time of the day, even when there's no audience on the Chinese ecommerce platform, the same woman wearing a white shirt and black skirt is always livestreaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor the viewer comments coming in.
E-Commerce
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