#livestream-e-commerce

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E-Commerce
fromForbes
1 day ago

Cracking The Code To Livestream E-Commerce In The Luxury Market

Livestream e-commerce can help luxury brands engage discerning, less brand‑loyal Gen Z by combining online convenience with emotional, in‑store experiences to regain customers.
fromWIRED
4 months ago

Chinese 'Virtual Human' Salespeople Are Outperforming Their Real Human Counterparts

The salesperson hawking Brother printers on Taobao works hard-like, really hard. At any time of the day, even when there's no audience on the Chinese ecommerce platform, the same woman wearing a white shirt and black skirt is always livestreaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor the viewer comments coming in.
E-Commerce
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