A virtual AI-powered salesperson avatar continuously livestreams on Taobao, presenting itself as a woman in a white shirt and black skirt who highlights office printer features. The avatar operates around the clock, often appearing to read a script or monitor viewer comments on a phone. Periodic glitches such as frozen body movements and lip-sync mismatches reveal its artificial nature. A small on-screen disclosure labels the broadcast as an "AI streamer," but the notice is largely obscured by comment features. The avatar was created by Shanghai-based PLTFRM and similar AI avatars deploy across Chinese ecommerce platforms using AI video models and large language models to generate scripts and promote products.
The salesperson hawking Brother printers on Taobao works hard-like, really hard. At any time of the day, even when there's no audience on the Chinese ecommerce platform, the same woman wearing a white shirt and black skirt is always livestreaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor the viewer comments coming in.
Unless you pay close attention, it can be hard to catch her glitches. But every few minutes, the salesperson will suddenly freeze her body for several seconds while her lips keep moving-it looks out of sync. That glitch, and some of the salesperson's other stilted movements, are telltale signs that she's not a human, but instead a "virtual human" AI-powered salesperson avatar that streams 24/7.
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