Now more than ever, consumers want to use products and services that align with their values, causes and beliefs. In fact, 87% of consumers buy from organisations that share their own set of values. Because of this, it is essential that brands take notice of what their consumers have to say.
So I've seen generations change, and Gen Z is the generation that's most similar to my generation, the sixties. They're very value-driven. They're concerned with climate, they're concerned with authenticity, truth, being who they are, and relationships.
Consumers are not passively renewing mobile plans. They are actively evaluating them, comparing value, scrutinizing pricing, and reassessing providers more frequently. Mobile is evolving from a static utility into a dynamic service relationship, and the next era will belong to those who reduce complexity, communicate transparently, and activate seamlessly.
Dutch Bros now ranks as America's third-largest coffee chain behind Starbucks and Dunkin', with 1,140 locations and $1.6 billion in business. Energy drinks alone account for 25% of sales, while traditional hot coffee barely registers. 'The market is moving that way, and that is the core to what we do,' CMO Tana Davila told The Wall Street Journal.
Over the past year, Roblox has become harder for brands to ignore - not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it. The platform now reaches 151 million daily active users who spend close to three hours a day inside its experiences, which will equate to more than 88 billion hours of engagement in 2025.
AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are two of the findings from Klaviyo's " 2025 Black Friday Cyber Monday (BFCM) Forecast " (registration required), a global study of 7,000 consumers. While Black Friday and Cyber Monday remain the biggest moment of the year for brands, they're no longer the only ones that matter.