A Beyonce song gave Levi's a golden opportunity-here's how the CEO made it a campaignMichelle Gass, as the first female CEO of Levi Strauss & Co., celebrated a significant brand moment with Beyoncé naming a song after her company.
Why Levi's CFO backed a Beyonce ad campaignLevi Strauss & Co. aims to boost its women's business through collaboration with Beyoncé, highlighting a fresh marketing approach focused on female perspectives.
A Beyonce song gave Levi's a golden opportunity-here's how the CEO made it a campaignMichelle Gass, as the first female CEO of Levi Strauss & Co., celebrated a significant brand moment with Beyoncé naming a song after her company.
Why Levi's CFO backed a Beyonce ad campaignLevi Strauss & Co. aims to boost its women's business through collaboration with Beyoncé, highlighting a fresh marketing approach focused on female perspectives.
See how they run: Former mayoral candidate Matt Gonzalez offers Daniel Lurie adviceDaniel Lurie embraces discussing Levi Strauss's fortune and San Francisco's 'strong mayor' system openly.