"For the first time, direct-to-consumer sales accounted for more than half of the company's quarterly revenue, marking a significant milestone in Levi Strauss's business strategy."
"The company offset tariff pressure by raising prices, which accounted for roughly half of its growth without steering away customers, according to its CFO."
"Levi's saw a 25% spike in sales of its 517 jeans, which were a wardrobe staple for Carolyn Bessette and featured in the FX series Love Story."
Levi Strauss shares rebounded after a month in decline, driven by a strong earnings report. Direct-to-consumer sales exceeded 50% of quarterly revenue for the first time. Overall revenue rose 14% year-over-year, supported by store and website sales, as well as wholesale revenue. The company raised prices to offset tariff pressures, contributing to growth. Levi's also sold its struggling Dockers brand and benefited from the resurgence of '90s styles and pop culture references, notably a spike in sales of its 517 jeans linked to a popular FX series.
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