"Levi's reported a stellar first quarter in which net revenue rose 14%—those results may have quieted Gass's critics for good. Revenue grew 3% in her first year, then 4% in 2025 and growth is now accelerating."
"Gass's role taps into the consumer brands exposure she gained earlier in her career at Starbucks, where she honed her analytically rigorous and brand-oriented approach to management."
"Kohl's needed a turnaround CEO, whereas at Levi's, Gass inherited a company turned around years earlier by Bergh but where her zest for innovation and experience in running stores could flourish."
Michelle Gass's strategy at Levi's has proven successful, with net revenue rising 14% in the first quarter. Her tenure has seen consistent growth, with shares nearly doubling in a year. Gass's experience at Starbucks has informed her brand-oriented approach, allowing her to innovate at Levi's. Unlike her previous role at Kohl's, which required a turnaround, Gass has built on a foundation established by her predecessor, focusing on expanding Levi's own stores and reducing reliance on other retailers.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]