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fromHubspot
6 days ago

How successful marketing teams are optimizing performance in 2026 (and what metrics they're tracking)

HubSpot's 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn't happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust most to guide their decisions.
Marketing
Marketing
fromForbes
1 week ago

How HVAC Contractors Can Turn Service Data Into Marketing ROI

Using existing service data from current and past customers improves lead quality and marketing ROI more effectively than increasing ad spend.
Remodel
fromwww.housingwire.com
1 month ago

Home improvement contractors remain cautiously optimistic

Home improvement contractors remain generally optimistic despite rising materials costs, labor shortages, and uneven demand; mechanical contractors are most confident, exterior contractors least.
fromBootstrap Creative
3 months ago

How Google Ads Uses GA4 Conversions to Manufacturers More Customers

If you're a business owner or sales leader at a manufacturing company, you've probably asked this question: "We're spending money on Google Ads, but are we getting the right leads?" It's a frustratingly common problem. You see clicks, you see traffic, but the sales pipeline isn't filling up with the kind of quote requests your team can actually close. The issue often isn't your ads; it's the data you're feeding the machine.
Marketing tech
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