Uber Technologies Inc. is introducing a way for some people to use the ride-hailing service without the company's signature app. The rideshare giant plans to install physical kiosks at places like airports, starting with LaGuardia in New York, it said in a statement on Tuesday. These outposts, which were designed with travelers in mind, include a large touch screen with a credit card reader and receipt printer.
Shoppers have alternatives, so curating the perfect customer experience requires attention to branding and customer touchpoints, including the critical role of kiosks in retail.