Between March 1 and March 15, the BNP Paribas Open, also known as the Indian Wells Open, is being held at the Indian Wells Tennis Garden in California. In recent years, the premier sporting event has become as much about fashion and status as it is about sports.
From dawn to dusk Muslims fast from food and distraction, with sunset being an energy-shifting moment. Programming this pause into one of the fashion industry's most tightly scheduled weeks was deliberate. As soon as I found out that fashion week would fall [now], I had to incorporate it. This collection was built around the themes of Ramadan.
We knew that if a brother got a deal for 150k, he could keep the majority of it, but it also would facilitate and help the other brothers. It was part of our core and movement for us to spread the money around and help brothers eat, without a project out. It was like we were trust fund babies.
Choosing a particular model does not necessarily mean focusing on excessive colour, but rather knowing how to identify the lines and volumes that communicate a precise aesthetic vision that breaks with convention. This process requires a certain awareness of materials and proportions, as a shoe with a strong design has the ability to transform even the simplest outfit into a sophisticated and modern style statement.
It's not a multi-thousand pound handbag from Hermes that best captures the new era of It bags, but a 149 tote from John Lewis. Launched this season, it's deeper (45cm) and taller (33cm) than your average handbag, and comes loaded with good intentions. It's able to hold your packed lunch, flask and book, as well at a push as your gym kit.
Looking back at 'em through rose-tinted glasses, the 2010s seemed like they were a much better time. London hosted the Olympics, Sherlock was on the telly, and everyone was wearing Joni jeans and tea dresses from Topshop. Could things be returning to the simpler days when all you had to worry about was how tight your skinny jeans were and how to get the perfect side parting? Maybe, because Topshop is making a comeback to British high streets.
Here's the thing - looking expensive is way less about your bank account and way more about picking the right pieces. All of the cute-as-hell outfits below feature polished, on-trend details that will make you look like you spent way more than you did. From easy everyday staples to statement pieces you'll actually want to wear, these finds are proof you can serve luxury vibes even on a budget.
Today marks the start of fashion shows, presentations, and parties filled with the city's most stylish individuals. Joseph returns to the runway for the first time since 2017, while LFW staples Simone Rocha, Erdem, and Burberry continue to be hotly anticipated. But what gets industry folk excited about the shows in the big smoke isn't just big names. London has always been an incubator for young design talent, as Jonathan Anderson, Grace Wales Bonner, and Stephen Daley all started their respective brands in the city.