fromDigiday3 weeks agoWTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary KupferbergA joint business plan (JBP) is a strategic agreement between two parties, crucial for alignment and accountability in retail media negotiations.Media industry
Business intelligencefromDigiday2 months agoWTF are JBPs?Joint Business Plans are becoming essential in the evolving online ad industry to maintain competitiveness and adapt to slowing growth rates.