JCPenney does wedding season on a budget amid turnaround
The push follows the retailer's recent launch of a multistep marketing campaign around a new brand positioning, aiming to highlight value offerings amid economic pressures.
JCPenney embraces social-first marketing with VaynerMedia hire
JCPenney is revamping its strategy with VaynerMedia to enhance social media and influencer marketing, aiming to attract younger shoppers and boost relevance.