#jcpenney

#jcpenney

The push follows the retailer's recent launch of a multistep marketing campaign around a new brand positioning, aiming to highlight value offerings amid economic pressures.

"While JCPenney has been trying to reinvent itself, 2024 was another lost year and did nothing to prove that the business is on a path to success."

JCPenney is revamping its strategy with VaynerMedia to enhance social media and influencer marketing, aiming to attract younger shoppers and boost relevance.